VetBiz Client Success Story : John Zarbock | BioFit StL

John Zarbock, owner of smart fitness studio BioFit in St. Louis, Missouri, has been in the Missouri National Guard for 20 years, serving three tours overseas and serving domestically in multiple state emergencies.  John, a Signal Officer who is currently acting as Deputy Communications Officer for the 35th Infantry Division, says that his time in the military has primed him to be an effective business owner. “I have learned so much from my time in the Army,” he says. “My service in the military has taught me to be transparent, authentic and honest. These are characteristics that I feel … result in inevitable long-term success.”

While John already had many of the qualities that make a successful entrepreneur when he first launched BioFit three years ago, he felt that he could still benefit from business coaching and guidance.

John received exactly the help he needed at his local VetBiz Veterans Business Outreach Center (VBOC). 

“[VetBiz] has been so good about being available for questions and mentorship and networking,” he says. “The SBA and [VetBiz] have been a wealth of information for guiding me through building and scaling my business.”

In three years, John has grown from being a solopreneur to having two business locations, two employees, and $120,000 in annual revenue. BioFit has partnerships and collaborations with several businesses, including Post Cereal, along with a variety of local health and wellness practitioners. John was also invited to speak at last year’s Resistance Exercise Conference in Las Vegas. His advice for other service members and veterans considering starting a business is that, “Building a solid and profitable business takes time and comes with making a lot of mistakes … but in the long term, if you are passionate about what you do and what you offer and do not quit, the juice is so worth the squeeze!”

Check out more VetBiz client success stories from around Missouri, Iowa, Kansas, and Nebraska here. 

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