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Be A Part of the Future
Why This Matters
We are rebranding to protect our nonprofit’s future and ensure that Veterans have a strong, trustworthy brand they can count on for generations. This is more than a name — it’s part of an infinite game for impact.
How You Can Help
- Submit a name idea that reflects our mission, values, and Veteran-first identity to support Business Owners and Entrepreneurship.
- Only submit names where the .com and .org are BOTH available or the .com is not used.
- Use this tool to check domain availability: 👉 ICANN Lookup Tool
- ⚠️ Do NOT use GoDaddy or similar sites — they can cause domain names to be snatched up and resold for thousands. (Example: VetSTACK.com went from $9 to $8,000+ after being checked on a public site.)
- (Example: VetConnex.org is available and VetConnex.com is well known used website)
Who We Are
"The Veterans Advocacy Foundation"
Founded on May 30, 1996
Vision
Veterans have the resources to thrive in business across our tri-state region.
Mission
Our non-profit empowers Veteran Business Owners and Entrepreneurs across Missouri, Kansas, and Southern Illinois by providing high-impact training, personalized counseling, strategic connections, and access to critical resources—ensuring they can succeed from idea to exit.
Our Core Values
At the heart of everything we do is VETS LEAD—a value system rooted in integrity, service, and mission-focused leadership. It reflects who we are, how we serve, and what we expect of ourselves and each other
(Board, Staff, Vendors, and Strategic Partners)
VETS LEAD
- V – Visionary -> We are forward-thinking, always planning and innovating for the future of our clients.
- E – Empathy -> We understand and share the feelings of our clients, showing genuine care in all our interactions.
- T – Trustworthy -> We uphold the highest standards of integrity in all our actions.
- S – Service Excellence -> We are committed to exceeding expectations by delivering exceptional service to our clients.
- L – Leadership -> We inspire and guide others to achieve more than they imagined possible.
- E – Efficiency -> We strive for streamlined, effective processes that deliver maximum value.
- A – Accountability -> We take responsibility for our actions, decisions, and their outcomes.
- D – Diversity -> We value and respect the unique experiences, perspectives, and backgrounds of everyone.